Privacy Policy

Effective date: September 19, 2025

Electrical Guru ("we", "our", or "us") operates the website electricalguru.net (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our Site or interact with our services. By using the Site, you agree to the terms of this Policy. If you do not agree, please discontinue use.

1. Information We Collect

We collect information in the following ways:

• Information you provide: name, email address, and the content of messages when you contact us or subscribe.
• Automatically collected data: device and browser information, IP address, approximate location (derived from IP), pages you visit, time spent, referring/exit pages, and interactions (via cookies, localStorage, and similar technologies).
• From third parties: analytics and advertising partners may provide aggregated insights about audience and ad performance.

2. How We Use Your Information

• Provide, operate, maintain, and improve the Site and our content.
• Measure and analyze traffic and usage (analytics).
• Show advertising, including personalized ads where consented.
• Respond to comments, questions, and support requests.
• Protect against fraud, abuse, or security risks and comply with legal obligations.

3. Cookies and Similar Technologies

We and our partners use cookies, SDKs, and similar technologies to operate the Site, remember preferences, perform analytics, and deliver advertising. You can control cookies via your browser settings and, where available, our consent banner.

• Strictly necessary cookies: required for basic functionality and security.
• Analytics cookies: e.g., Google Analytics cookies (_ga, _gid, _ga_*) to understand usage.
• Advertising cookies: e.g., Google Ads/AdSense cookies (IDE, ANID, NID, _gads, _gac_*) to deliver and measure ads.

Controls: Adjust your browser cookie settings; manage Google ad personalization at adssettings.google.com; opt out of interest-based ads via AboutAds, NAI, or YourOnlineChoices (EU).

4. Google Analytics

We use Google Analytics to understand how visitors use our Site. Google Analytics may set cookies and process data such as IP address, device identifiers, and page interactions to provide aggregated reports. Learn more at How Google uses information and Google Analytics data safeguarding. To opt out, you may use the Google Analytics Opt-out Add-on.

5. Google AdSense and Advertising Partners

We display ads via Google AdSense and possibly other ad partners. Google and its partners use cookies to serve ads based on prior visits to this and other sites. Personalization may occur where you have provided consent. Learn more at Google Ads Privacy & Terms. In regions where consent is required (e.g., EEA/UK), we may show non-personalized ads if consent is not granted.

You can manage Google ad settings at adssettings.google.com. Third-party vendors and ad networks may also use cookies; links to their opt-outs are available via the resources listed above.

6. Legal Bases for Processing (EEA/UK)

Where the GDPR/UK GDPR applies, we rely on these legal bases:

• Consent (e.g., analytics/advertising cookies where required).
• Legitimate interests (e.g., to operate and secure our Site, prevent fraud, measure reach, and improve services).
• Contract (to respond to your requests or provide services you asked for).
• Legal obligation (to comply with applicable laws or lawful requests).

7. Sharing of Information

• Service providers: hosting, analytics, advertising, and security vendors who process data on our behalf under agreements.
• Legal and safety: to comply with laws, enforce terms, or protect rights, property, and safety.
• Business transfers: in connection with mergers, acquisitions, or asset sales, subject to this Policy.

8. Data Retention

We retain personal data only as long as necessary for the purposes described in this Policy, including to comply with legal obligations, resolve disputes, and enforce agreements. Typical durations: contact inquiries up to 24 months; analytics data up to 26 months (or the configured retention in the analytics platform); advertising logs per partner policies.

9. International Data Transfers

Your data may be processed in countries outside your own. Where required, we rely on appropriate safeguards, such as the European Commission’s Standard Contractual Clauses (SCCs) for transfers of personal data from the EEA/UK.

10. Your Privacy Rights

EEA/UK (GDPR/UK GDPR) — You may have the right to request access, correction, deletion, restriction, portability, and to object to processing; and to withdraw consent at any time without affecting prior processing.

California (CCPA/CPRA) — You may have the right to: (i) know/access categories and specific pieces of personal information we collect; (ii) delete personal information; (iii) correct inaccurate personal information; (iv) opt out of "sale" or "sharing" (as defined under California law) for cross-context behavioral advertising; and (v) not be discriminated against for exercising your rights.

We do not sell personal information for money. We may "share" identifiers and internet/activity data with advertising partners to enable cross-context behavioral advertising. To exercise rights or request "Do Not Sell or Share My Personal Information," contact us at info@electricalguru.net. We will verify and respond per applicable laws.

11. Children’s Privacy

Our Site is intended for a general audience and not directed to children under 13 (or the age defined by local law). We do not knowingly collect personal data from children. If you believe a child has provided us personal data, contact us to request deletion.

12. Security

We implement reasonable technical and organizational measures to protect personal data. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

13. Do Not Track

Some browsers transmit "Do Not Track" signals. Because there is no common standard, we do not currently respond to DNT signals. We will update this Policy if such a standard is adopted.

14. Third-Party Links

Our Site may contain links to third-party websites or services. We are not responsible for their content or privacy practices. We encourage you to review the privacy policies of those third parties.

15. Changes to This Policy

We may update this Policy from time to time. We will post the updated version on this page with a new effective date. Material changes may also be communicated by additional notice where appropriate.

16. Contact Us

If you have questions, requests, or complaints about this Privacy Policy or our privacy practices, contact us at info@electricalguru.net.